Nothing you have tried before equals the coloring strength of these amazing colors. Imagine the colouring power of a paste in an easy-to-use gel. Soft Gel Paste is packaged in convenient squeeze bottles with a flip-top lid. By mixing and measuring using "drops" of Soft Gel Paste, you can achieve precise, easy-to-repeat colors every time. Effective Coloring System : Soft Gel Paste is an effective coloring system. It's consistent from batch to batch. With colouring strength superior to any other food color, it will not separate or weep and does not harden. The base ingredients allow the color to disperse immediately so you actually use less color. It will color the more delicate non-dairy whipped icings and toppings without breaking them down.